THE FOUR PILLARS OF VIDEO MARKETING by Jay Hosmer The Rhino Marketer
There are Four Pillars of Video Marketing that make high converting and highly profitable video. These Four Components have been time tested and continue to be highly successful.
WHAT DO THE PILLARS DO?
They are used to structure a video so that it is as engaging and compelling as possible. It gives a logical progression through the video. Here we will provide you with a format for what to say, how to say it and in what order. This will allow you to make an engaging and compelling connection with your audience. This format is best used to tell a story.
WHY TELL STORIES?
Stories are the Cornerstone of Sales. People can follow stories by making visual references and relating the story to their own life. That's why people watch television.
THE FIRST PILLAR - The Problem
The first part of your video is all about negative framing and emotions. People relate more with problems than the outcome. This is accomplished by talking about the problems you've encountered. This is about your experience and problem.
PILLAR #2 - IMPLICATION
The second part of the video should discuss the implications you've spoken about. What would happen if the problem wasn't solved? This is to cause aggravation and worry. When you talk about your problems it gets the viewer to think about their own problems.
PILLAR #3 - SOLUTION
The third part of your video talks about how you found a way out of your problems. It should highlight how you discovered the solution and what you did to resolve it.
PILLAR #4 - RESULT
The final part of your video shows the results of the video you found and talks about how your viewer can achieve similar results.
THE PILLARS
This structure and combination has proven, time and time again to be the most effective way to position yourself as a credible source, build rapport with your viewers and sell to them.
HOW YOU USE THE PILLARS?
These pillars are the order and structure of your video.
THE IMPORTANCE OF USING YOUR OWN STORY
The pillars will work most effectively when you use your own story. People don't like being spoken to about their problems, however they have no issues listening to other people's problems.
YOUR STORY WILL GIVE YOU LEVERAGE
By sharing your own story you will:
- Build Credibility
- Build Rapport
- Build Trust
WHY PEOPLE RESONATE WITH STORIES?
We are pre-conditioned to love stories because of
- Television
- Childhood Conditioning
WHAT IF YOU DON'T HAVE A STORY?
Ask Yourself:
- What Made You Create Your Product or Service to Sell or Give Away?
- What made you sell this particular affiliate product?
Did it help you lose weight, sleep better, save you time, money, reduce your frustration or give you more time freedom?