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Increase results and become kind of a big deal by building your personal brand.
The idea of the personal brand in marketing is nothing new. Donald Trump. Orville Redenbacher. Oprah Winfrey. These are all names that immediately evoke a product, a sentiment, an experience.The strategy of applying one's personal attributes to a business isn't just for real estate, popcorn and media moguls. In fact, experts say every business should be bolstered by its owner's personal brand.
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When it comes to the how of personal branding, there are two ways to humanize a business, says LaMont Gilbert , a marketing specialist and CEO of The Gilbert Marketing Group and Chatology Communications.
You can position the organization behind a person. In these cases, the individual embodies the business and its mission, and his or her name and image are front and center of everything the business tackles.
The other model does not tie the organization's name to its proprietor—thus freeing it up for future ownership changes—yet the business is tightly connected to the persona of a leader.
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How to brand yourself cheap Chatology Communications 832 861 6105 presents it's Brand A Box